About Keneland LLC
Salesforce Boutique Consulting | GTM Technology | CRM Platform Engineering | AI-Driven Automation
Founder & Principal Consultant
Mani Gunasekaran
Salesforce Certified System Architect & Application Architect
A team of Salesforce-certified engineers, onsite and offshore, ready to deliver.
Keneland LLC is a boutique Salesforce consulting firm founded and led by Mani Gunasekaran, a senior technology executive with 20+ years of experience building and modernizing enterprise CRM ecosystems across Sales, Service, Marketing, and Customer Operations.
As a Salesforce Certified System Architect and Application Architect, Mani brings deep practitioner expertise — having led CRM platform engineering at the Head/Sr. Director level for large-scale enterprises — now channeling that knowledge directly into client engagements as a trusted advisor and delivery partner.
What sets Keneland apart is the model: every engagement is led by Mani and executed by a dedicated team of onsite and offshore Salesforce engineers. You get senior-level strategy and architecture from day one, backed by a full delivery team that moves fast. No junior hand-offs. No bait and switch.
Prior project experience spans revenue-generating commercial enterprises, nonprofit foundations managing complex grant and donor ecosystems, and high-growth SaaS and technology companies scaling their GTM operations.
Our Delivery Model
Keneland operates as a true consulting firm, not a solo practice. Engagements are structured with Mani as the lead architect and strategic advisor, supported by a team of Salesforce-certified engineers spanning onsite and offshore capacity — available full-time or part-time depending on your scope.
This means you get:
- Senior architecture and strategy on every engagement, not delegated to a junior resource
- Full delivery bandwidth across admin, configuration, Apex development, and integrations
- Flexible team scaling — from a focused advisory retainer to a fully managed engineering team
- Consistent quality — governed by delivery standards Mani built managing 100+ engineer organizations
Whether you need a single architect to guide your team, a managed services partner to run your org, or a full delivery team for a complex implementation — Keneland is structured to meet you there.
Ideal Client Profile
Organizations at a critical inflection point in their Salesforce and GTM technology journey
Mid-market to enterprise companies (50 to 10,000+ employees) across Financial Services, Healthcare/MedTech, Technology, Nonprofit/Philanthropy, and e-Commerce/Retail.
Typical challenges we solve:
Salesforce org sprawl — ungoverned customizations, technical debt, lack of platform standards
Disconnected quote-to-cash or lead-to-order processes requiring manual intervention
Scaling challenges — engineering teams grown without process-driven operating model
Poor donor/user/customer engagement — difficult-to-navigate portals and community platforms
Lack of AI/automation adoption — reliance on manual, repetitive tasks
ERP/system integration gaps — siloed data between Salesforce and back-office systems
Value Streams Delivered
Outcomes from professional engagements across industries and Salesforce solution areas
Quote-to-Order Process Automation
Context: A high-growth medical device company required standardized, automated quoting and pricing integrated with NetSuite. Users were manually adding any product/price to any quote without controls.
Solution: Designed comprehensive Salesforce CPQ architecture: automated price book selection, multi-tier program pricing, discount approval workflows, Quote-to-Sales Order conversion with Customer PO handling.
- Standardized quoting and pricing governance — eliminated ad-hoc pricing errors and revenue leakage
- Automated discount approval escalation — reduced manual overhead while enforcing margin protection
- Seamless Salesforce-to-NetSuite order flow — eliminated manual re-entry
- Multi-program product selection support — segment-specific pricing managed systematically
Donor & Grantee Engagement Platform Modernization
Context: A large philanthropic organization needed to improve donor portal and grantmaking UX. Donors and grantees faced poor grant status visibility, difficult search, and manual workflows.
Solution: Led Action Planning Workshop producing a prioritized roadmap across grant management, profile management, and grantee search. Addressed grantmaking UX, real-time notifications, donor preference management, and grantee deduplication.
- Improved donor and grantee engagement — reduced friction, higher satisfaction, lower support call volume
- Streamlined grantmaking operations — eliminated manual updates and duplicate records
- Notification automation — real-time grant lifecycle communication at every milestone
- Prioritized technology investment roadmap — data-driven, phased approach aligned to impact and feasibility
CRM Platform Engineering Transformation & AI Adoption
Context: A large multi-brand fintech enterprise required a scalable CRM platform engineering org to support GTM strategy, manage $30M+ annual OPEX, and accelerate delivery while eliminating people dependencies.
Solution: Built and scaled a Salesforce Center of Excellence from 2 to 100+ engineers. Delivered process-driven operating model. Championed AI-powered tooling: lead enrichment, prospect summarization, Agentforce prequalification, automated email composer.
- 25%+ developer velocity improvement in one month through AI tooling adoption
- Thousands of work hours saved through AI-powered sales automation
- Scalable engineering organization — reduced key-person risk, consistent delivery across 100+ professionals
- $30M OPEX portfolio governance — optimized ROI on GTM tech stack investments
Enterprise Architecture & Cloud Migration Strategy
Context: A large insurance/healthcare organization required enterprise-wide architecture runway for SAFe Agile delivery, cloud migration readiness assessments, and governance alignment across Sales, Marketing, and Customer Service.
Solution: Served as Enterprise Solutions Architect: SAFe Agile architecture runway, cloud migration suitability assessments, cost-benefit analyses, architecture governance standards, domain-level policies, and current-state to future-state roadmaps.
- Reduced migration risk — data-driven cloud readiness assessments identified bottlenecks before migration
- Architectural governance — domain-level standards and reusable component frameworks
- SAFe-aligned delivery cadence — architecture runway enabled agile teams to execute at speed
Multi-Cloud Salesforce Implementation & Legacy Migration
Context: Silicon Valley companies required migration from on-premise and homegrown CRM to Salesforce — Sales Cloud, Service Cloud, PaaS implementations with integrations to ad platforms, DocuSign, custom CPQ, and Einstein Analytics.
Solution: Delivered end-to-end implementations: Service Cloud with contract automation, SLA milestone automation, case visibility portals; Lead-to-Order with custom CPQ; Partner community platforms; Einstein Analytics for sales and service insights.
- Legacy CRM decommissioning — migrated on-premise applications to cloud-native Salesforce
- Automated service operations — SLA tracking, contract automation, customer onboarding
- Partner ecosystem enablement — self-service portals for deal registration and collaboration
- Data-driven decision-making — real-time visibility into pipeline, performance, and customer health
Core Services Offered
Consulting service lines grounded in real-world enterprise delivery experience
Salesforce Strategy & Architecture — CRM platform strategy, solution architecture, org assessments, CoE establishment
CPQ & Revenue Operations — Quote-to-Cash design, Salesforce CPQ, pricing automation, ERP integration
AI & Automation Enablement — Agentforce, lead enrichment, prospect intelligence, developer velocity tooling
GTM Technology Roadmap & Platform Governance — multi-year roadmaps, intake governance, vendor management
Salesforce Implementation — Sales, Service, Experience Cloud, custom Lightning development
Data, Integration & Analytics — data architecture, MDM, ETL, Einstein Analytics, data governance
Nonprofit & Grants Management — NPSP/NPC optimization, donor portal design, grant lifecycle automation
Credentials & Certifications
One of the most comprehensive Salesforce certification portfolios in the industry — 16 certifications spanning architecture, development, consulting, and AI.
Why Keneland
Unlike large consulting firms that assign junior resources to your account, and unlike solo freelancers with no delivery backup, Keneland gives you the best of both worlds: direct access to a senior practitioner who has personally built, operated, and transformed enterprise CRM platforms at scale — supported by a capable, hands-on delivery team.
Practitioner-first leadership
Every recommendation comes from someone who has lived the problem. Mani has managed $30M+ technology budgets, scaled teams from 2 to 100+, and delivered AI-powered automation in production environments.
Real delivery capacity
A team of onsite and offshore engineers means your project doesn't stall. Work moves across time zones, capacity scales with your needs, and delivery quality is governed by the same standards used to run enterprise-scale engineering organizations.
Cross-industry depth
Experience spanning FinTech, Healthcare, Insurance, MedTech, Digital Advertising, Technology, and Nonprofit — transferable best practices that accelerate time-to-value regardless of your industry.
AI-forward by default
Early adopter and enterprise implementer of Salesforce AI including Agentforce, Einstein, and multimodal lead enrichment. We help clients capture automation ROI before it becomes table stakes.
Built for long-term partnership
We're not structured for transactional engagements. Keneland aligns its success with your long-term technology vision and business outcomes.
Engagement Model
Tailored to the nature and scope of each engagement
Strategic Advisory Retainer
Ongoing fractional CTO/Sr. Director-level technology leadership and Salesforce platform advisory for organizations that need senior guidance without a full-time executive hire.
Project-Based Engagement
Fixed-scope deliverables including org assessments, CPQ implementations, AI automation projects, architecture design, and platform modernization programs.
Workshop & Roadmap Engagements
Intensive discovery and planning sessions resulting in a prioritized technology roadmap, business case, and investment recommendation aligned to organizational goals.
Let's Talk
Schedule a 20-minute intro call with Mani to see if Keneland is the right fit for your Salesforce goals.
Schedule an Intro Call